How to Design High Converting Landing Pages for Google Ads?

Making a landing page is not difficult, but it takes much work. It should not end at making ‘something that looks good.’ While having great aesthetics on your landing page is not a bad idea, you need to make sure that your landing page produces the results intended for its creation. Most of the time, all the optimising that web designers Adelaide do begins and ends at search engine optimisation. However, there is a lot more you can do so that your landing page gets the results that you want. In this blog, we will take a look at what landing pages are and how to create the ones that have a high conversion rate.

What is a Landing Page?

A landing page is a webpage that internet users arrive at on a website after they click an ad. It can either be a page that is already on your website like your homepage, or it can be a standalone page specially created for a specific ad campaign.

Landing pages are usually promoted through Google AdWords or similar services. Web-users find them organically using keywords and high-ranking search results. Landing pages are created for one reason, and one reason only; to convert leads to sales! This is why I said that aesthetics should not be the first thing to consider when designing a landing page. Designing landing pages have to be done very well to achieve the best results.

That being said, there is no direct manual to creating landing pages. The reason is that landing pages are designed to appeal to the buying intent of a particular demographic.There is always a different call to action to pursue, a different reader and a diverse product you are marketing.However, there are few things to put in mind if you want to create a landing page that converts. We will look at this in the next section of this article.

How to Create A Landing Page That Works

Now, it is essential to note that there are many things you can accomplish from creating a landing page. Knowing what you want to accomplish should be the first thing you should know. Do you want to make or enlarge your email list? Do you want to promote a new product? Are you looking to offer a product at a discount? Knowing what you want to do will help you determine the next action you will take and how you will relay your message. After knowing how you will relay your message, you can now start keyword research. When you have these three components, you can begin to create your landing page.

The Elements Every Landing Page Should Have

Not every landing page is the same. However, there are a few elements that your landing page should have if you want it to convert.